My mentor, Professor Clayton Christensen of Harvard Business School, wrote: "In order to really find happiness, you need to continue looking for opportunities that you believe are meaningful, in which you will be able to learn new things, to succeed, and be given more and more responsibility to shoulder.” He added: "Find a job that you love, and you will never work a day in your life.” On the other hand, Christensen warns us that: “You’ll be routinely tempted to invest your resources elsewhere - in things that will provide you with a more immediate payoff. That can add up to neglecting the people you care about most in the world.” Many corporate managers tend to focus only on processes of ‘sustainable innovation’ that seem to produce short-term returns; however, if they continue to do this they will get stuck in a ‘success trap’. Even large companies with long histories of business success have been known to lose their customers to ‘disruptive innovation’ and subsequently failed. The knowledge of business administration, accounting and other disciplines offered by the Institute of Business and Accounting (IBA) not only saves companies from being disrupted in this way; it also provides guidelines for the management of public organizations such as hospitals, municipal government and universities. In addition, IBA offers practical guidance designed to help each of us as individuals live our limited lives better and, as a result, become outstanding ‘managers of life’.