1981-1988: Assistant and Associate Professor, Okayama Shoka University.1988-2005: Associate Professor and Professor of University of Marketing and Distribution Sciences(UMDS). 1996-2000: Dean, Nakauchi Business School, UMDS. 2005-now: Professor of IBA. His recent main research themes are to analyze the characteristics of Japanese hospitality, Omotenashi and the conflicting relationship between marketing and Japanese Eigyo system.

Main subject to be Taught : Marketing Strategy, Special Topics in Marketing